Christian Audigier launched his Premier Cru and Rose Champagne July 1 at world-famous Movida nightclub in London. In a strange London twist worthy of a Guy RItchie movie, the delivery truck carrying all the Champagne for the night was hijacked 3 hours before the launch. They managed to round up about 50 of the beautiful tattooed bottles designed by art director/photographer Barry Sutton to pull off the launch and with celebrities Peter Andre and Bianca Gascoigne in attendance the party went off without a hitch. Nearly every newspaper in the UK, wine blogs, celebrity and entertainment sites carried the story, scoring another PR coup for the designer who it is reported will be purchasing Michael Jackson's Neverland and was renting MJ his mega mansion for $100000/month. Audigier is reportedly working with his pal Madonna on a new clothing line tentatively called Material Girl. For more info visit: www.thecoolwine.com.
http://www.youtube.com/watch?v=twoHL1-aiYk&hl=en
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