Anthropologie, the large clothing retailer that remains relatively unknown outside their anchor stores' regions, is one of my favorite "stories" in the fashion world. In fact, I like most everything about them except for how they dip their greedy fingers into my handbag (figuratively, of course) every time I visit them physically or virtually. If you haven't heard of Anthropologie, you might have heard of their parent company, Urban Outfitters. Anthropologie was spun off to cater to the Urban Outfitters audience that grew up and became successful. In essence, Urban Outfitters is trying to follow their customers later into their lives.
They've take a unique approach with much of their clothing, including limited distribution. If you find a piece of Anthropologie clothing, you will not find that same piece at any other retailer. Limited run clothing items are common, and you'll even see some one of a kind items from time to time. Floral prints, appliques, laces, velvets and dainty details can be found in many Anthropologie clothing styles. What I find so appealing about their style is the quiet confidence of it. It really is for the woman who wants to look good, but knows that she doesn't need tight fits or low cuts to accomplish that. They simply make attractive, sexy, confident, elegant clothing. This is a trend that I wish were more mainstream, and these kinds of clothes really make a woman feel like a woman. They also focus heavily on accessories and home décor, so chances are that if you like the style of their clothing, you'll also like their other offerings for both you and your home. And it also makes for a nice shopping experience.
According to Anthropologie's literature, their target customer is a woman in her 30's to 40's with an upscale income. But walk into any store and you might see a different story. You'll find women of all ages browsing the racks, and they stay there for quite some time. Urban Outfitters claims that the average shopping experience at their Anthropologie stores lasts a full 80 minutes, as compared to the 15 minutes seen at other retailers. This could be a function of the age, of course, but that wouldn't be telling the whole story. It's safe to say that I'm a fan of the Anthropologie brand and the Anthropologie fashion principles, but I'll also be the first to admit that they're not very budget friendly!
Smruti Evans is involved in the fashion industry and spends many hours inside Anthropologie clothing stores! Smruti manages a discount web site and helps Anthropologie and Gucci fans find genuine discount Gucci bags at bargain basement prices.
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